Automotive
Case Study
Automotive
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29Mn Incremental Revenue for a leading Auto brand
9.2% Incremental Uplift in purchase consideration
894 New vehicles sold as measured by IHS Markit
Creative Overview
VCR: 91.8%
Challenge
Optimize towards real-world outcomes, not digital proxies
Drive incremental revenue at a national scale as measured by IHS Markit I Polk
Goal
Drive purchase consideration for Auto retailer for their new and existing vehicles
Target Adults aged 25-54 with an interest in Auto retailer vehicles
Audience Insights
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