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Consumer Packaged Goods
Case Study
CPG
2.24 ROAS & 2.7x HH$ above benchmark for a leading CPG poultry brand
~29Mn Incremental Revenue for a leading Auto brand
9.2% Incremental Uplift in purchase consideration
894 New vehicles sold as measured by IHS Markit


Creative Overview
VCR: 76.1%
CTR: 1.74%
Challenge
Tying offline measures from digital advertising in real time
Optimize towards real-world outcomes, not digital proxies
Goal
Target in-market purchasers with engaging creative ads
Audience Insights
New HHs
Increased store visits
Increased spend per HH
Results
6%
Incremental Sales Lift
$559k
Incremental Sales
22%
Lift in Purchase Intent
Case Studies
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